Ali Weiss Jewelry is leaving ~$35K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Ali Weiss Jewelry
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: GOLD10 gets you $10 off today
Preview Text: 14k solid gold, built to wear forever
HERO MODULE
Hero Approach: Direct
H1: Real Gold Only
Subhead: Use GOLD10 before it's gone
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. Use code GOLD10 at checkout for $10 off your first order. It's good for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where to Start
Gold Cross Stud The cleanest entry into a solid gold stack, no fuss
Open Evil Eye Stud With Drop Diamond One piercing slot, a lot of personality
Small Gold Chai Necklace A meaningful everyday piece you never take off
Small Pave Diamond Star of David Bracelet Delicate enough to wear all day, every day
Medium Diamond Chai Necklace A touch of sparkle on a piece that actually holds its value
2
▼
I didn't start this brand because I wanted to sell jewelry.
I started it because I wanted to make things that meant something. Things that would still be sitting on someone's dresser. Or still on their wrist. Twenty years from now.
When I lost my father-in-law to pancreatic cancer, and then a close friend to the same disease, something shifted. I wasn't interested in making pretty objects for the sake of it. I wanted every piece to carry something real. A symbol, a memory, a belief, a reason to keep going.
That's why our Chai necklaces and Star of David pieces exist the way they do. That's why we give a portion of sales from specific pieces to the Lustgarten Foundation, FIDF, United Hatzalah, and others. The giving isn't a marketing line. It's personal.
And the "no rules, anything goes" thing. That's real too. I genuinely don't care how you stack it or whether it matches. I care that when you put it on, it feels like you.
Every piece we make is 14k solid gold. Not plated. Not filled. Not something you'll need to replace in a year. If you're going to wear something every single day, it should actually last.
If you've been thinking about adding a piece, use code GOLD10 at checkout for $10 off. It's valid for the next 14 days.
Hit reply if you ever want help picking something. I mean that.
– Ali
Founder & Creative Director, Ali Weiss Jewelry
3
▼
INBOX MODULE
Subject Line: Gold-plated fades, solid gold doesn't
Preview Text: There's a reason we only work in 14k
HERO MODULE
Hero Approach: Curiosity
H1: 14k All Day
Subhead: Why it matters more than you think
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most jewelry brands won't say this plainly, so we will: gold-plated, gold-filled, and vermeil all fade, tarnish, and eventually look cheap. Every piece here is 14k solid gold.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Makes Ali Weiss Different
Infographic: Checklist
- 14k solid gold on every single piece. Not plated, not filled, not vermeil
- Designed to never come off. Built for sleep, sweat, showers, and everything in between
- Pieces built to stack together. No guesswork, no mismatched metals
- Expert stylists available online and in-store to help you build your look
- Featured by Vogue, cited for best everyday diamond jewelry and timeless accessories
- Over 3,600 verified reviews. And counting
- Charitable giving tied to specific pieces, with named partners including Lustgarten Foundation and FIDF
- Free US exchanges within 14 days, prepaid label included
Products Shown
- MOP Heart Evil Eye Burst Clip Charm. A statement piece designed to anchor any chain stack
- Pave Star of David Bangle. Bold enough to wear alone, built to layer
- Inlay & Diamond Halo Evil Eye Clip Charm with Emerald Center. The piece that starts conversations
4
▼
INBOX MODULE
Subject Line: You browsed, GOLD10 still works
Preview Text: GOLD10 is still good for a few more days
HERO MODULE
Hero Approach: Direct
H1: Still Yours
Subhead: GOLD10 expires in 8 days
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Your $10 off hasn't expired yet. Use code GOLD10 at checkout and it's yours.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: A Few Good Places to Start
Gold Cross Stud. 14k solid gold, the cleanest starter piece at any price point
Open Evil Eye Stud With Drop Diamond Minimal but memorable, built to stack
Small Gold Chai Necklace Wears every day, means something every day
Small Pave Diamond Star of David Bracelet Delicate enough that you'll forget you're wearing it
Medium Diamond Chai Necklace A piece worth handing down someday
5
▼
INBOX MODULE
Subject Line: What's actually under the gold?
Preview Text: Most jewelry won't survive the year. This will.
HERO MODULE
Hero Approach: Question
H1: Why Does It Fade?
Subhead: The answer is what's under the gold
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
Most brands don't advertise what their jewelry is actually made of. Here's what that usually means.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Ali Weiss vs. The Rest
Infographic: Table
- Metal quality | 14k solid gold on every piece | Gold-plated or vermeil (base metal underneath)
- Tarnish over time | No. Solid gold doesn't fade or corrode | Yes. Plating wears off within months
- Sleep and shower safe | Yes. Designed to never come off | Often no. Removal recommended
- Stack compatibility | Pieces intentionally built to layer together | Sold as standalone; styling is your problem
- Piercing experience | In-store luxury piercing with expert stylist guidance | Mall kiosks with no jewelry context
- Press recognition | Vogue, editorial features for best everyday diamonds | Little to no editorial coverage
- Charitable giving | Named partners, product-specific donations | Generic or none
Products Shown
- Open Evil Eye Stud With Drop Diamond. The piece that holds up after years of daily wear
- Small Pave Diamond Star of David Bracelet. Built to outlast the trend cycles
- Inlay & Diamond Halo Evil Eye Clip Charm with Emerald Center. The kind of piece you don't replace
6
▼
INBOX MODULE
Subject Line: 3,669 buyers, one complaint pattern
Preview Text: Real customers. Real gold. Real results.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: See what 3,669 buyers say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Below are a few of our favorite reviews. Picked because they answer the questions most people have before buying.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Actually Say
Infographic: Numbered List
- "The quality is excellent and it's perfect for everyday-wear. Really loved the effort put into the packaging as well.". Erica J., Verified Buyer [On quality and unboxing]
- "My piercing was fast and painless… and my ears look just fabulous. Have gotten so many compliments.". Penny W., Verified Buyer [On the piercing experience]
- "Each item that I purchase is of the highest quality and style. Both stores are impeccable in all ways.". Stephanie E., Verified Buyer [On in-store experience and durability]
- "These earrings pair gorgeously with studs, mini hoops. Pretty much anything. Love them!". Elyse P., Verified Buyer [On stackability]
- "You will never make a mistake shopping at Ali Weiss Jewelry. Her work is not only exquisite. It's tasteful and on trend.". Carol A., Verified Buyer [On value and confidence in the purchase]
Products Shown
- Gold Cross Stud. 14k solid gold, the most accessible entry point
- Open Evil Eye Stud With Drop Diamond. The piece Elyse and others are stacking
- Small Gold Chai Necklace. Everyday wear, real meaning
7
▼
INBOX MODULE
Subject Line: GOLD10 dies at midnight
Preview Text: GOLD10 goes away after this
HERO MODULE
Hero Approach: Direct
H1: Last Call
Subhead: GOLD10 expires tonight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Code GOLD10 expires at midnight. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before It Closes
Gold Cross Stud. $200, 14k solid gold, the cleanest start to any stack
Open Evil Eye Stud With Drop Diamond. $325, minimal and memorable
Small Gold Chai Necklace. $775, wears forever, means something every time
Small Pave Diamond Star of David Bracelet. $850, built to layer and built to last
Medium Diamond Chai Necklace. $1,350, a piece worth owning for decades
8
▼
Hey. I know you've gotten a few emails from me over the past couple of weeks, and I don't want to be that brand that just keeps showing up without asking if everything's okay.
So. Is everything okay? Did something come up? A question you didn't get answered? Something that didn't feel right?
If anything is holding you back, just hit reply. I actually read these.
No pressure at all. If this isn't the right time, that's completely fine. Good jewelry doesn't expire, and neither does your taste.
But if you've had your eye on something and just kept putting it off. Code GOLD10 is expiring today. This is the last time I'll mention it.
Whatever you decide, I'm glad you're here.
– Ali
Founder & Creative Director, Ali Weiss Jewelry
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.